Sell Your Cruiser Motorcycle

Sell your cruiser. Your way.

Want the best possible return or simply want your bike sold quickly? Choose the route that suits you and we’ll make the rest easy.

Not sure which is right for you? Send us the bike details. We’ll appraise it and talk you through both options — no obligation.

Your first stepFree valuationTell us about the bike and we’ll come back with the best route for you.

2 waysBest price or fastest sale

See your options

Cruiser specialistsWe understand the bikes, the market and the buyers.

No upfront SOR feeCommission is paid only when your motorcycle sells.

Insured in our careReassurance while your motorcycle is stored with us.

We handle the buyersEnquiries, negotiations, marketing and paperwork.

Choose what matters most

Maximum value or maximum speed.

There is no complicated package to understand. There are just two clear ways to sell your cruiser through American Cruiser UK.

Sale or Return / Consignment

Get the best price.

We professionally market your cruiser to our established audience of buyers while you retain ownership until it sells.

Your bike can be marketed at an agreed retail price

Professional photography, video and detailed advertising

We handle enquiries, negotiations and sales administration

No upfront commission — you pay only when it sells

Clear commission structure

£1,500 + VATMotorcycles up to £15,000

10% + VATMotorcycles above £15,000

Choose Sale or Return →

Outright Purchase

Sell it quickly.

If you value speed and simplicity over achieving the full retail price, we may be able to purchase your motorcycle directly.

No waiting for a retail buyer

A straightforward agreed purchase price

Fast payment once the purchase is agreed and completed

We take on the stock, preparation and resale risk

Best for

SpeedMove the bike on sooner

ConvenienceNo retail selling process

Ask for an outright offer →

Seen another motorcycle in our stock?
You can also tell us if you’re considering part exchange. We’ve kept it secondary so it doesn’t complicate the main decision.

Mention part exchange →

A simpler customer journey

Three steps. That’s it.

Start with the basics. We only need enough information to appraise your bike and have a useful first conversation.

Tell us about the bike

Send your contact details, make, model, year, mileage and a few clear photographs. No long application before we’ve even spoken.

We appraise it with you

We review the motorcycle and discuss whether Sale or Return, an outright purchase or part exchange is the best fit.

We take it from there

Choose Sale or Return and we handle the retail sale. Choose outright purchase and we complete the purchase directly with you.

Presented to sell.The right preparation and presentation can make a major difference to buyer confidence.

Why owners use us

We do the selling. You avoid the hassle.

Private selling can mean endless messages, strangers at your home, negotiation and uncertainty over payment. We put your motorcycle in front of buyers who already come to us looking for cruisers.

MarketingPhotography & videoProfessional presentation for the website and social channels.

AudienceEstablished cruiser buyersYour motorcycle is marketed by a specialist rather than lost in a general classifieds list.

PreparationService, MOT & detailingWhere useful, agreed preparation can be completed before sale.

AdminEnquiries & paperworkWe manage the buyer conversations, negotiation and sales administration.

Simple and transparent

Know what it costs before you start.

There are no upfront Sale or Return commission charges. If preparation is needed, we agree it with you before doing the work.

Preparation is optional and agreed firstServicing, MOT, minor mechanical work, cosmetic preparation or detailing can be arranged where appropriate.

Agreed preparation costs come from the sale proceedsIf the motorcycle is withdrawn before sale, any agreed preparation costs are payable on collection.

Your motorcycle is insured while in our careGiving you reassurance while the bike is stored at our secure premises.

Sale or Return fees

No sale. No commission.

Final selling price up to £15,000£1,500 + VAT

Final selling price above £15,00010% + VAT

Commission is payable when the motorcycle sells. Any additional preparation costs are agreed separately in advance.

Important Sale or Return information

Under Sale or Return, American Cruiser UK acts as sales agent for the motorcycle owner. The sale contract is between the owner and the buyer, and American Cruiser UK is not the principal seller unless expressly stated in writing.

Free · No obligation

What’s your cruiser worth?

Give us the essentials and a few photos. We’ll review the motorcycle and come back to you with the best next step.

Free Cruiser Valuation
Designed to take only a couple of minutes

Seller Details

Full Name

Phone

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Motorcycle Details

Make

(e.g. Harley-Davidson, Indian, Yamaha, Honda, etc.)

Model

Registration Number

Current Mileage

Year Of Manufacture

Engine Size (cc)

Check there you

Condtition & History

Overall Condition

Service History

Last Service Date

Are there any known mechanical issues?

Are there any cosmetic issues (scratches, dents, corrosion)?

Sale Details

What price are you hoping to achieve?

Are you looking for

Is the motorcycle currently being advertised elsewhere?

Notes

Images Of Bike

Please upload clear photographs of your motorcycle

Drag & Drop Files, Choose Files to Upload You can upload up to 15 files.

Declaration & Agreement

Owner Check

I confirm that I am the legal owner (or authorised to sell) this motorcycle.

Accuracy Check

I confirm the information provided is accurate to the best of my knowledge.

Fee Check

I understand that American Cruiser UK operates a Sale or Return service and commission is:

£1,500 + VAT for motorcycles up to £15,000

10% + VAT for motorcycles over £15,000

Additional Costs Check

I understand that any agreed preparation costs (servicing, MOT, repairs, detailing) will be deducted from the final sale proceeds or payable if the motorcycle is withdrawn before sale.

Quick answers

No small print maze.

The questions most owners want answered before they hand over the keys.

Which option normally gets me the most money?

Sale or Return will usually produce the strongest return because we can market your motorcycle at an agreed retail price rather than buying it into stock first.

How quickly can you buy my bike outright?

That depends on the motorcycle and the checks needed, but outright purchase is designed for owners who want the fastest, simplest route rather than waiting for a retail buyer.

Do I pay anything upfront for Sale or Return?

No upfront commission. Commission is due when the motorcycle sells. Any servicing, MOT, repairs or preparation are discussed and agreed with you before work is carried out.

What happens if I withdraw the bike before it sells?

You can discuss withdrawal with us, but any preparation costs you have already agreed would be payable on collection.

Can you help prepare the bike for sale?

Yes. Where appropriate we can arrange servicing, MOT, minor mechanical or cosmetic work and professional preparation, with costs agreed in advance.

American Cruiser UK

Ready to find out what your cruiser is worth?

No pressure and no obligation. Send the details and we’ll tell you which route makes the most sense.